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Chihiro Sato is a Senior Art Director working across advertising and editorial, defining visual direction through cultural insight.
Based in London and originally from Hokkaido, Japan, she brings a strong cross-cultural perspective shaped by her experience working in Tokyo, London, and other global contexts. Her practice spans from concept development to full creative direction, across all touchpoints - still, motion, digital, social, and experiential.
Chihiro’s work is often inspired by youth culture, music, fashion, and contemporary lifestyle, with a strong emphasis on colour, aesthetic, and emotional resonance. Driven by a love for travel and culinary culture, she constantly explores the world through food, design, and local subcultures.
CLIENTS
Apple, Kate Spade, HYPEBEAST, Nike, Bulgari, RIMOWA, Diageo, BMW MINI, Evian, SK-II, Fridge Raders, Google, LION, American Express, Ueshima Coffee, Canva, Sensodyne, LU, OREO, John Lewis and more.
AGENCIES
HAKUHODO, HYPEBEAST, AKQA, TBWA\HAKUHODO, MediaArtsLab, R/GA, Uncommon London, Anomaly, Saatchi & Saatchi, Grey London, GentleForces
SKILLS
Art direction, concept development, and creative direction across brand, culture, and editorial projects
MEDIUMS
TVC, social media, OOH, magazines, digital, apps, posters and events.
EXPERIENCE
Creative direction for film & photography, copywriting, casting, music direction, voice-over direction, interviewing, graphic design, localisation, etc.
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