Chihiro Sato is an Art Director based in London, originally from Hokkaido, Japan. With experience working in Tokyo and London, she brings a cross-cultural perspective to her creative work. Her expertise spans from concept development to full creative direction — across both still and film projects.
Chihiro’s work often draws inspiration from youth culture, music, fashion, and lifestyle, with a strong emphasis on colour and emotional resonance.
CLIENTS
Apple, HYPEBEAST, Nike, Bulgari, RIMOWA, DIAGEO, BMW MINI, Evian, SK-II, Google, LION, AMEX, Salesforce, Ueshima Coffee, canva, etc.
COMPANIES
HAKUHODO, HYPEBEAST, AKQA, TBWA\HAKUHODO, MediaArtsLab, R/GA, Uncommon London, Anomaly, Saatchi & Saatchi, GREY LONDON
SKILLS
Art direction, concepting, creative direction and copywriting.
MEDIUMS
TVC, posters, social media, magazines, digital, apps, OOH and events.
EXPERIENCES
Creative direction for film & photography, copywriting, casting, music direction, voice-over direction, interviewing, graphic design, localisation, etc.
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chihiro.sato.0001@gmail.com