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Chihiro Sato is a Senior Art Director working across advertising and editorial, defining visual direction through cultural insight.
Based between London and Berlin and originally from Hokkaido, Japan, she brings a strong cross-cultural perspective shaped by her experience working in Tokyo, London, and other global contexts. Her practice spans from concept development to full creative direction, across both still and film projects.
Chihiro’s work is often inspired by youth culture, music, fashion, and contemporary lifestyle, with a strong emphasis on colour, mood, and emotional resonance.
CLIENTS
Apple, HYPEBEAST, Nike, Bulgari, RIMOWA, Diageo, BMW MINI, Evian, SK-II, Fridge Raders, Google, LION, American Express, Salesforce, Ueshima Coffee, Canva, NordVPN etc.
AGENCIES
HAKUHODO, HYPEBEAST, AKQA, TBWA\HAKUHODO, MediaArtsLab, R/GA, Uncommon London, Anomaly, Saatchi & Saatchi, Grey London
SKILLS
Art direction, concept development, and creative direction across brand, culture, and editorial projects
MEDIUMS
TVC, posters, social media, magazines, digital, apps, OOH and events.
EXPERIENCE
Creative direction for film & photography, copywriting, casting, music direction, voice-over direction, interviewing, graphic design, localisation, etc.
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