Japan original TVC for Apple Watch Series 4.

The objective is encourage busy women in their 20s - 30s living in Tokyo who don’t have a habit of exercising to live a healthy lifestyle by incorporating Apple Watch into their lives.

Focusing on how the notification on the wrist motivates the wearer of the Apple Watch to take action. At the same time, we depicted how the wrist pulls them towards a healthier and more active lifestyle as they make choices in various situations every day. This concept was inspired by the Japanese manga series ‘Parasyte’ where Migi is a creature that takes over the main character’s hand. This ad depicted how the Apple Watch pulls the user to choose the healthier choice at various moments in everyday life such as taking the stairs over the lift or standing at your desk over sitting.