Tanqueray Oasis

During the COVID-19 pandemic, many people spent long periods of time indoors, prompting a growing desire for moments that felt both extraordinary and comforting within their daily routines. What if there were something in the middle of the city that could gently soothe the soul?

We created Tanqueray Oasis in Roppongi — an immersive installation space designed to elevate the rich and distinctive drinking experience of Tanqueray through aroma fog, lighting, and sound. Through a series of carefully orchestrated sensory experiences, we conveyed a simple message: Tanqueray is the perfect companion when you’re in need of refreshment.

I was responsible for concept development, design direction, sound direction, and overall creative direction.