Bulgari's iconic ‘Serpenti’ collection comes to life in a new campaign featuring Zendaya, directed by Cara Stricker. Celebrating 75 years of the Serpenti range, the 30-second film showcases Zendaya's hypnotic performance adorned in Serpenti jewellery, filmed in Rome. The campaign, highlighting the brand's luxury and seduction, ran across digital, social, and out-of-home platforms, supported by images shot by David Sims.