We introduced a fresh content series ‘AKARI’ on the Nike Training Club app and their social media. Over the course of a week, we released new content every day, actively engaging app users. The concept behind this series is called 'Akari, which translates to 'light' or 'bright' in Japanese. To enhance the visual experience, we collaborated with the renowned Japanese visual artist, YOSHIROTTEN. His artistic touch complemented the 'Akari' concept perfectly, elevating the overall aesthetic and engaging users.

To align with the concept, we created two yoga videos, each featuring a different theme: 'Blue Akari' and 'Orange Akari.' Blue represents a calming and focusing effect, while orange signifies brightness, energy, and a positive outlook on things. The goal was to provide users with two distinct experiences for their practice.