Fridge Raders - Get the Day Done

The integrated campaign ‘Get the day done’ leads with a film that opens to the less-than-appealing aftermath of a summer festival. Litter and debris stretches as far as the eye can see, while thunder clouds storm ominously overhead. Three festival workers survey the scene: tired and a little worse for wear, one of the three starts to literally sink into himself at the prospect of the clear up. Thankfully, there’s Fridge Raiders on hand and, snacks sorted and sun now shining, they’re ready to get the day done and get to work.

Going live across TV and VOD, the campaign also features OOH and social executions, acknowledging those familiar moments where a quick snack makes all the difference - 'when you think it’s Friday but it’s actually Wednesday', and you need to 'work hard, snack harder'.